Danam has commissioned GeoMap Systems Pvt Ltd a Hyderabad based mapping company to generate GIS based maps / reports to impart a scientific thrust to the campaign. He provided the data at the polling booth levels and the same was linked to the polling booth locations. This enabled identification of the distribution patterns party wise to understand trends and voting patterns. Further another map out put showed the voting share of the Congress party at booth level, to Spatially understand areas of strength & weakness. Going further, Danam team identified booths where the party had a higher vote percentage as well as large number of votes went unpolled in 2009. These booths have been identified for door to door campaign by specially trained teams.
The door to door teams carried post cards to elicit views of the voters and provide a feedback. It was a cost effective method with about 1000 post cards distributed and people reacting with their support and also indicating areas of concern.
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